From digitising diamonds to embedding emotions in jewelry, Gurukeerthi Gurunathan is reshaping how India buys, wears, and connects with jewelry.

One of India’s oldest industries—jewelry—has been slow to embrace technology, held back by high costs, limited skilled talent, and cultural resistance. But players like CaratLane are changing that.

Gurukeerthi Gurunathan, Co-founder and CTO of CaratLane, recalls how the company set out in 2008 to digitise diamonds, bring transparency to the process, and make jewelry more accessible.

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