From fraud prevention to personalized credit, PayU CTO Narendra Babu shares how AI has evolved from a niche tool to a company-wide enabler, driving security, efficiency, and innovation across fintech and beyond.

AI may have started as a niche tool at global payments and fintech company PayU, but is embedded across the organization, says Narendra Babu, Chief Technology Officer, PayU. From using AI for tasks like personalization and fraud prevention, AI has become accessible to a multitude of departments - beyond just the engineering team. It is helping sales teams move swiftly, marketing teams campaign smarter and developers solve problems faster, with ready-to-use solutions.

Lorem ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam fermentum ullamcorper neque, euismod hendrerit nisi maximus eget. Cras condimentum nisi vitae enim finibus, at cursus ex volutpat. Aliquam non odio nec libero bibendum bibendum eget vel velit. Phasellus at velit condimentum, tincidunt leo in, scelerisque mauris. In malesuada vel erat at gravida. Suspendisse potenti. In ullamcorper eget lectus ac varius.

Sed tempus vel turpis ac sollicitudin. Fusce tincidunt euismod rutrum. Sed et felis mauris. Proin mollis.