After 13 years of building, Varun Mayya explains how human voice, brand trust, andmental resilience—not clones—will define the next phase of the creator economy.
As a newly minted entrepreneur, Varun Mayya approached startups with atechnology-first lens and honed that approach over the next decade. Now, with 13years of experience, he’s shifted to a problem-statement focus. The right solution, hebelieves, could leverage technology, human effort, or clever business models toaddress the core issue. Mayya co-founded Aeos in 2022 with his wife Achina Mayya,a Bengaluru-based bootstrapped media-tech company. Aeos serves B2B clients likeRedbull, Amazon Prime, and IPL teams. Its closed-loop model integrates contentcreation, distribution, talent scouting, and GenAI tools for scalable operations.
